A Petaluma360 Blog


Your hometown guide to Petaluma

Events with a green emphasis

Photo is by Crista Jeremiason, taken July 30, 2011 at the second annual Rivertown Revival.

Over Labor Day weekend of 2006, Kelin Backman and Vanessa Hauswald scribbled a small idea on a cocktail napkin. The two best friends were at a business conference when they spotted an unfilled niche. Most event production companies had impeccable timing, persuasive marketing and positive client relationships, but they were forgetting about what happened after the event. “We realized most businesses weren’t worried about what was left behind,” Backman said. “It just wasn’t part of the conversation.” She and Hauswald… Read More »