In every business that you start, there are hundreds of other businesses engaged in the same type of trade. You enter into a tight competition from the day your business registration certificate gets ready.
From that time on, what will make a difference between your business and your competitors’ businesses is your daily actions to make your business stand out. The journey might seem an impossibility, but with the following tips, your startup can beat the competition to stand at the top.
Becoming innovative doesn’t mean you must create something new. It means you can use the tools you have at your disposal to offer services differently. You may also think about outsourcing for services from another business that has mastered innovation skills.
One of the ways you can become innovative is by using natural language processing technology to improve customer relationships. NLP uses AI and machine learning technology to help machines understand human language. An example of a business that has used NLP to serve customers better is Pangeanic which provides machine translation API to customers.
They provide bulk document translation solutions to customers globally. They have offices in the USA, Europe, and Asia to make themselves reachable by customers as a way of being competitive. Their innovative technology can help translate documents into multiple languages most easily and affordably.
Give superb customer service
Customer is key to fast business growth and a high brand reputation. Every other business is working harder to provide their customers with excellent customer service. What will differentiate you from them is the uniqueness of the service.
Let customers come to you with one thing in their mind – they are coming first because they were nicely serviced the other time. It is one of the best ways to get high numbers of customer referrals to your business. You get to retain most, if not all, of your customers as you get new ones.
Make branding your priority
Branding is what gives customers a good impression of your business. The way you brand tells your customers if your business is serious or not. No customer will ask you how old your business is to buy from you. Once they see your brand, the next thing will be to ask about your services.
Many details go into branding but if you do it right, your startup will stand out above the competition. It starts with the type of logo you choose, the colors, name, and fonts. Study how your competitors have branded themselves, then create a different brand.
Be present online
Your business cannot stand out above the competition if it is not found online. In a time when online shopping is the norm, most customers find businesses during online searches. They search blogs, social media, websites, journals, etc., to get the information or products they need.
Brand yourself using SEO-rich content that can be customized for each platform. Create videos, social media content, blogs, list in local business directories, etc. Your goal will be to make sure customers can get in every available platform both locally and internationally.
Nobody hates to be rewarded for work well done. If a customer spends $1000 with your company, they will feel appreciated if you give them a 10% discount on their purchase. If that is not applicable, think about a loyalty program where customers can gather points redeemable at a later date.
Sometimes you might plan to give giveaways to your royal customers or make promotional sales. After staying in business for some time, give a portion of your profits to charity, or another good cause such as preservation of the environment, educating a needy child, etc.