Marketing your new substance abuse center will help you to keep it full and make it financially viable. Online marketing is one of the most effective ways to create awareness. This type of marketing has many elements to it, including SEO best practices, local SEO, content creation, social media and email marketing. Here are some important ways to create awareness of your center.
Know your market
The first step to creating awareness is to know your market. While drug, alcohol and other addiction treatment is a growing industry, there is still unmet demand for treatment. There are many people who still need help, and your center can help to provide it, but you need to find a way to stand out in a competitive market.
Using an excellent software solution to manage your clinical and administrative programs will help you to maintain a standard of excellence for your center. AccuMed’s behavioral health EHR solution enables you to comply with state and federal regulations, track admissions and treatment plans, handle billing and much more.
Think about what makes your center unique
If you know what makes your center unique, you can emphasize this in all your marketing. Do you have a niche treatment specialty? Do you have a special focus for your therapy? Do you have therapists with superior credentials working at the center?
Once you have thought about what makes your center different from others, you can ensure that your logo and website design emphasizes this. Even the keywords you target will depend on your USP (unique selling proposition).
Use SEO optimization
Search engine optimization (SEO) for your substance abuse center will rank it higher in the search results and allow potential patients to find it. They may be searching for a particular niche, such as ‘rehab for women’ or doing a local search that includes ‘substance abuse center’ and the name of their city or town.
Local SEO can improve your online reach, and it helps if your center appears in local directories. It may help to get a rehab SEO agency to help you with targeting the right keywords and other elements of SEO, such as getting quality backlinks, social media marketing and using on-page SEO.
Create engaging content
Blog posts on your website are one of the ways you will connect with your target audience. When thinking about topics for blog posts, consider questions potential patients may ask. Writing posts with a personal tone and including stories is more engaging than giving clinical data. Incorporating the right keywords will help your blog posts to rank in the search engine results so potential patients can find them.
Market on social media
Marketing on social media will help you to reach potential patients and solidify your brand reputation. There is still a stigma associated with addiction, so people may be wary of liking your social media posts. But you will also find supportive individuals and genuine opportunities to generate leads.
On a platform like Facebook, you can build a community by sharing inspirational content. You must consistently maintain confidentiality when sharing on social media to protect your reputation.
Build your email list
Building your email list will help you to develop a sustainable business model. Email subscribers may know family members or friends who need treatment.
Offer them something of value, such as an ebook about addiction, in exchange for email addresses. Email marketing is a cost-effective way to spread the word about your center, and without it, you are missing out on a great opportunity to increase your client base.